Oral-B Airport Conveyer

This ambient execution was created by Beacon Tokyo and ran in the baggage claim area in Tokyo’s Narita airport. This dramatizes the benefits of Oral-B’s electric toothbrush and shows how dirt accumulates in your teeth following an international flight. Kinda cool and we have seen this medium used before with a roulette wheel in Las Vegas. I’m NOT sold on the use of a QR code on a moving conveyor belt. I can just imagine people running around chasing the code - if they even cared enough via Desire to Inspire