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#CloseTheTap, tweet to save water

March 23, 2012 at 8:36 by Martina Comments

Nowadays tweets have become a social currency, a currency for brands, but also for charity organizations who want to raise awareness and spread the word around global problems like, for example, the waste of water. In South Africa digital agency Native came up with a nice idea: a live FlowCam connected to Twitter that is monitoring a flowing tap. Visitors to are encouraged to tweet a personal commitment to waste less water. With every tweet the tap will tighten a little with the ultimate goal of completely closing the tap when 10.000 Tweets are posted.

Hopefully the flowing tap is running recycling water… Join me, spread the word by tagging a tweet with #closethetap and, most of all, change a little something in your daily life to waste less water.

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