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Video of the Day: Disney goes Anime

March 29, 2012 at 4:06 by Martina Comments

Today’s pick is a pretty interesting TVC by Disney which… doesn’t look like a Disney thing. The spot promotes the Disney Tokyo Resort, where Disneyland is located. I’m posting this video because it’s beautifully done, although pretty full of rhetoric, but most of all I think it’s very curious to see an animation global brand like Disney choosing a visual language completely different from the one of “products” or characters they sell.

Is Disney proving very smart in speaking the language of their consumers in Japan, or did they just sell their soul to the devil? I’m inclined to go with option #2…

The animation studio is Madhouse.


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