Cornetto Enigma reveals your soft side

If you’re a typical bloke and have problems revealing your soft side, maybe you need a cuddly dancing bear to help you open up? That what Cornetto Enigma did in Australia with the help of some nifty Shazam action on TV and Kinect hacks in the real world.

Have a look at the case study, showing how the experience led seamlessly from TV to social to the event. Or vice versa, depending on where you started.

The full breadth of executions can be found here.

Agency: Soap Creative