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Street Art Robot by Chevy Sonic

April 20, 2012 at 12:54 by Tim Comments

Under the motto ‘Let’s Do This’ Chevrolet collaborated with mural artist Jeff Soto. Jeff created a graffiti piece aided by a Chevy Sonic equipped with spray guns and robotic high-tech wizardry. But rather than the car I now want one of these bad-ass paint rocket launchers!

While Jeff’s voice over reveals nothing too exciting I like the film for its obvious aesthetic quality of video and soundtrack. And that the car and its features became an integral part of the creative process. Check the site here.

Agency: Goodby Silverstein

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