The art of sushi: lasercut design nori

Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells.

The project was commissioned to revamp sales of nori following the tsunami of 2011, which severely affected seaweed distribution also causing a decline in consumption throughout the country.

IS&BBDO selected designs with the idea of conveying the classic brand heritage and a positive hope for the future, so that customers could sense the brand values and feel more optimistic when seeing the Umino Seaweed nori. The project recently won the Best of Show Design Award at Adfest in Thailand.

via Design Boom and Rocketnews24 where you can also read an interview with the creator.