Blogged & Bound portrays fashion bloggers

Ever wondered what makes a passionate fashion blogger tick? ‘Blogged and Bound’, a branded content project for Toni & Guy Hair Products, answers that question. Portraying 20 of Australia’s most popular fashion bloggers Tony & Guy captured these bloggers’ audiences as well anyone interested in the world of fashion and hairstyles.

You can see the first set of films on Tony & Guy’s YouTube channel and their campaign site. You can flick through the blogged & bound book here on Issuu.

I just wish fabulous brands would now discover the glamorous world of advertising bloggers soon. All casting agents, please check our Adverblog profiles!

Agency: JWT Sydney