The Hobbit takes over Air New Zealand in-flight safety video

This is probably going to be the coolest in-flight safety video you’ve ever seen and for sure the only one you will watch from start to finish. Air New Zealand is now officially the Airline of the Middle-Earth. To prove the new positioning, and to promote the upcoming release of the Hobbit movie, the Kiwi airline released an hilarious and super well produced in-flight safety video featuring some unusual but well recognizable passengers.

Among the other Hobbits, the Unexpected Briefing features a cameo appearance by Peter Jackson and even by Gollum himself.

The negative thing is that, maybe, the video is a bit too long, but since they are actually providing real in-flight safety instructions, I guess there was no way to make it shorter and more “online” consumer friendly.