Digital advertising and marketing: only the best ideas worldwide, since 2003

The Most Powerful Arm Ever Invented

April 3, 2013 at 12:39 by Tim Comments

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

The arm is publicly installed in Sydney’s Customs House and takes your signature via the Facebook login. It then signs the petition for you, using the original handwriting of one of the children affected, Jacob Lancaster. A photo camera will take a picture of each signature and post it to the respective signer’s Facebook wall.

I have personally worked on this campaign and appreciate any help you can give to the cause. Please add your signature at

Here is a Making Of

Agencies: Finch / Havas / Red Agency / Reactive


Advertise here