Coke Small World Machines

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds - India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed.

As you would expect, interacting with your counterpart from the other country resulted in a free can of Coke for both. Interestingly, the whole experience was teased in March, with a sort of Making Of:

Agency: Leo Burnett Sydney