“Royalist or Republican?”

This is the best #RoyalBaby play I’ve seen so far.  The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news.  A small text link discreetly positioned just under the nav allows people to toggle between 2 modes.

By default the newspaper is in ‘Royalist mode’  - but there is a text link with ‘Republican?’ in the top right corner.

Once clicked, the newspaper filters out all Royal Baby news and displays a ‘Royalist?’ link instead for people to switch back.

I’ll be interested to see how long they leave the link up.