Arcade Fire Just a Reflector

Arcade Fire’s ”Wilderness Downtown” was a massive hit in the music as well as interactive world. “Just a Reflektor” is a worthy follow up: using the latest Google Chrome technology it lets you interact with the music video via your mobile phone.

First you have to simultaneously connect to the site “Just a Reflektor” via desktop and follow the instructions on how to connect your phone. Then you can cast a virtual projection on your computer screen by holding your mobile device in front of the computer’s webcam. Viewers can control all the visual effects in the video by physically moving their smartphone or tablet around them.

Agency: Unit9