Make Them Visible

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them?

The experiment by New York City Rescue Mission features footage of unsuspecting people walking by their dressed up relatives.

Experience the film on the Make Them Visible website together with some beautiful portraits of real homeless people - where you can also donate to help.

Client: New York Rescue Mission

Agencies & Production: Silver + Partners, Smuggler, Reactive