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Hello Humankindness Vines

May 10, 2014 at 1:42 by Mark Comments

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama!

Few things are more surprising than spontaneous acts of kindness: paying for someone’s meal, giving free hugs to strangers on the street, showering a newlywed couple with a mountain of roses on their wedding day. People love sharing feel-good moments like these. So they created a catalyst and a platform for all these surprising little acts of kindness.

The request is simple: make a Vine of a spontaneous act of kindness and submit it to us using #KindVines. All the submissions will be integrated into the experience on as well as within the Vine mobile app.

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