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Interactive marketing and other great advertising ideas since 2003
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July 23, 2003
The ads that will affect your life

Google will provide target advertising and web search to Weather.com. The news is reported in a press release on Biz Yahoo!.
I'm always astonished by reading the high-sounding declarations that usually come with these business deals, and Weather.com makes no exception by saying through Joe Fiveash, senior vice president of Product and Business Development:

"Weather.com wants to present our users with information that is the most relevant to them. By adding Google's search services, we make finding information about any topic just as easy as finding out how the weather will affect your life."

Wow, these guys are soooo nice to users, they really care about them and their life...
Please, don't forget business is... business, not charity!

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