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July 25, 2003
McDonald's targeting McMoms online

As reported on Yahoo! News, McDonald's Appeals to Mothers With Web Promotion. It's basically an e-mail marketing campaign run through a newsletter that aims to draw more mothers into the restaurants with coupons, parenting advice, and health and nutritional information.
Well, personally I would rather focus on targeting teens directly. As a mother I would never suggest my children to eat at McD, they will just go there with friends because a "cool" teen experience.

Anyway, a suggestion... eat pasta, it's much healthier!

Comments on this entry

I agree eat pasta and drink wine ;)
I also agree that this online email mktg ploy is a flop. McD's has too much bad PR circling about nowadays with class action lawsuits, media criticism to lure in mothers.
It would be better for them to do a mailing campaign targeted to retired blue hairs ;)

Posted by: Lukasz J. at August 14, 2003 08:49 AM


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