"Because" is the nickname of Boeing's new campaign designed to answer the questions "Why a new airplane?," "Why now?" and "Why the 7E7?" to promote the new 7E7.
Advertising is targeted at potential customers, suppliers and partners in the program, the Company said. But Boeing also wants to reach the banks that might help finance the program.
I've collected some of the ads I've been presented with on Aviation Now.
Here is an example.

For two more banners click here and here.
I can't really say that I like it. It's a very simple and not very attractive. Maybe I just don't completely understand b2b advertising approach.
The 7E7 has also a special Web site that features the "7E7 Experience Zone"
To read more on the campaign have a look at today's article on The Wichita Eagle.

Probably the banner creativity could have been pushed harder but I find the operation "excellent". The special web site drives you inside the 7E7 enviroment and incredibly transfers you all the messages Boeing probably was aiming too deliver. It is a very smart way of advertising, information + entertainmnet matched together.

Posted by: Riccardo at November 30, 2003 12:13 PM