adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
August 21, 2003
Online advertising on the rise in France

As reported today on Le Journal du Net online advertising is growing in France. "E-pub", as defined in French, has reached a value of 119 millions of Euros in the second term of this year, with a growth of 64% compared to the same period last year. The data come from a recent study by TNS Media Intelligence-IAB France and highlights the fact that online advertising has surpassed by three times movie advertising.
Cars, travels, telecommunication providers and banks are the most active sectors in online advertising.

Comments on this entry

Post your comment




Remember Me?

(you may use HTML tags for style)


Archives by category

Archives by month