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Interactive marketing and other great advertising ideas since 2003
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September 02, 2003
Ferrero online marketing to kids

Ferrero believes in online and multimedia entertainment as a marketing tool to target kids. They are performing an integrated marketing strategy sincea a couple of years with a series of advergames available to anyone buying the famous Kinder Surprise Eggs. In Italy, they will soon launch a video game "I magicanti e i tre elementi´┐Ż, supported by a Web site (www.magicanti.it) that is clearly inspired to Harry Potter, even if this is not stated anywhere.

Comments on this entry

For a Better Tomorrow...Today.

Posted by: Durffwurzle For President at November 9, 2004 09:55 PM

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