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Interactive marketing and other great advertising ideas since 2003
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September 12, 2003
Successful Pointroll

MediaPost presents the case study of Wyndham Hotels online advertising campaign using Pointroll technology.
Through its PointRoll campaign, Wyndham is averaging nearly five reservations, 10 room nights, and more than $1,600 in revenue per day.
The key is in delivering narrow messages to the users after presenting them with a broad brand message.
Excellent results given the tight budget they had to invest in this campaign.

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