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Interactive marketing and other great advertising ideas since 2003
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September 15, 2003
Lucozade: brain energy in a bottle

Revolution Magazine reports that GlaxoSmithKline is launching a web site as part of an integrated campaign to promote its Lucozade Energy drink.
The idea is to explain consumers how the drink can help them by increasing their focus and concentration. The Web site idea looks good to me, a part from the rather disgusting brain graphic in the bottom left side of the page. I wonder how this drawing will encourage people to drink Lucozade...

Comments on this entry

Hi Martina,
I'm just browsing your archives, 'cause there is no new post since the "green bottle" (21.12.2006). The link, you mentioned is dead at the moment: but works. The mentioned graphic cannot be found, and the website is absolutely demotivating for me. The choose af an energy drink depands on mood, feelings etc. (for me). This site doesn't give any positive feeling at the moment. The games are boring, the contest is also lukewarm. What do you think?

Posted by: Balazs Balint at December 29, 2006 06:01 PM


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