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Interactive marketing and other great advertising ideas since 2003
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October 08, 2003
The Mobile Marketing Value Chain

The mobile marketing industry is becoming stronger and stronger. FlyText has published yesterday an interesting Press Release in which Pamir Gelenbe pictures the current state of the art in the market, describing, in particular, three kinds of business models that can be found in the mobile marketing space:
- Agencies
- The full service mobile marketing specialists
- "Gateway" companies

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