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Interactive marketing and other great advertising ideas since 2003
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November 05, 2003
IAB UK ready for an advertising push

NetImperative reports IAB UK will launch an advertising campaign 'Online: The interactive ingredient'. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners.
The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.

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