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Interactive marketing and other great advertising ideas since 2003
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November 11, 2003
Lego's online promotion

As Revolution Magazine reports today, Lego, the Danish toy manufacturer is running a pan-european interactive campaign to raise awareness of its Bionicle, Sports and Racers lines. The campaign is running on Fox Kids websites in the UK, Norway, Denmark, Sweden and The Netherlands, driving traffic to microsites (the English Bionicle one should be here).

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