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Interactive marketing and other great advertising ideas since 2003
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December 18, 2003
Smarties targets teens with a viral game

Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine "Smash Hits". To learn more, check out Brand Republic.

Comments on this entry

Good to see a big brand using the web as part of an integrated online-offline campaign. Let's hope this trend continues.

Posted by: Jason at January 19, 2004 12:15 PM

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