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January 08, 2004
GM promotes "The Hot Button"

General Motors has started a $50 millions campaign to promote its brands in the US with the "Hot Button" program. The first step has been sending out a direct mail piece to 6 million consumers nationwide and will include television, print, Internet and public relations.
As explained by on a special web address US consumers have the chance to win one of the 1,000 that GM is giving away until February 29.

Comments on this entry

I would like to know how many cars were actually given away.

Posted by: Cynthia M. Williams at March 24, 2004 03:19 PM


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