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January 09, 2004
Travelzoo optmistic about online advertising in 2004

Travelzoo, one of the largest sellers of travel advertising on the Internet, sees higher demand for online advertising in the year 2004. The company bases its view on the number and volume of insertion orders for advertising in 2004 that it received by the first week of the new year. The note has been expressed in a press release in which, Elizabeth Rose, Senior Vice President of Strategy at Travelzoo, commented:

""We are very pleased with the number and volume of insertion orders that we have already received for 2004. In 2003, travel companies hesitated about making long-term advertising commitments. The combination of economic recovery and strong competition is now creating advertising demand, and also great travel values for the consumer."

In my opinion, it's a little bit too early to express such a statement, anyway I appreciate such a bravery to come up with a positive and stimulating (for the advertising industry) note.

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