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Interactive marketing and other great advertising ideas since 2003
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January 09, 2004
Mobile infotainment: what a business!

According to a new report by Alexander Resources, mobile infotainment is expected to generate worldwide revenues of $7.2 billion by 2008. However, there are still significant hurdles to overcome to consolidate the market, such as pricing, improved security and privacy measures and, most of all users' willingness and ability to pay for mobile content.

I believe the latest will be the most difficult to pass over since it will require consistent investments in marketing in order to tell people about the wireless positive infotainment experience and make them perceive the value of information delivered through mobile phones.

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