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Interactive marketing and other great advertising ideas since 2003
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January 14, 2004
Bad slogans and wasted money

Let's talk about brands, branding and slogans.
Al Ries on Adage writes an article about "Wasting money on bad advertising slogans", explaining how a brand could invest $40 million dollars in advertising without leaving an idea in the prospect's mind. He quotes the case of food producer Tyson, but also provides a bunch of positive examples leading the route of successful advertising with powerful slogans.

If you're interested in branding and brand mistakes, have a look at a new blog, "Brand Autopsy", it's excellent.

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