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Interactive marketing and other great advertising ideas since 2003
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January 15, 2004
Advergames: an emerging option

Advergames, defined by Gartner as games that incorporate marketing content, is an emerging advertising option. On MediaPost Larry Dobrow quotes Denise Garcia, Gartner�s principal analyst, media and advertising:

"With these games, advertisers can communicate with the online audience, but not in a hard or direct way. When people go online, they�re looking for content and they�re looking to be engaged. The games satisfy both of these needs."

There's a Gartner report coming out soon, and I really look forward to read it. It would be interestin to see if there's any data proving advergames effectiveness in brand awareness and loyalty building.

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