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Interactive marketing and other great advertising ideas since 2003
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January 21, 2004
Videogames and advertising

Tom Hespos wrote yesterday about advergame, maybe not exactly about advergames but, more in general, about the potentials of videogames for advertisers. He comes up with a new perspective on the matter, which I believe is rather interesting. He takes the issue a step further, not considering only advergames and product placement (remember Intel and the Sims?), but suggests brands to think about full game sponsorships. In his excellent analysis, Tom says:

"While some marketers are paying game developers for product placement, I haven't seen anyone completely underwrite the cost of a game and distribute it at no- or low-cost to end users."

Comments on this entry

In regard to the statement that a good game hasn't been created that can be delivered to business customers at low cost, they simply haven't seen GoldenFairwayFX. It's a 3-D virtual online golf game that ANY business can embed its advertising in and comes with full duplication rights for under $2,000.00. It also comes with a 2-D fundraising game and $8,000.00 worth of tickets.

Now THAT'S effective, low-cost advertising!!!!

I'll send you a free CD if you are interested.

T. J. Cochran

Posted by: Tronnie Cochran at January 31, 2004 02:42 AM


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