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Interactive marketing and other great advertising ideas since 2003
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January 22, 2004
Rich media wars coming on?

The risk of too much fragmentation is emerging on the UK rich media market. In an article on New Media Age Chris Dillabough says that increasing competition among suppliers of rich-media technology to online media owners and agencies could lead to a price war over the coming months.

Actually, what we hope is that competition and so called "rich media wars" will bring a formats' standardization rather then a further proliferation of ads.

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