Ogilvy Interactive has developed a new I-Mode website for American Express Italy. According to Pubblicit?alia Italian users, belonging to the Wind network, can now access a lot of information about the credit card, using their cell phone.
Once again, there's a big question mark connected to this news: how many i-Mode users are there in Italy? And how many i-Mode users are interested in accessing American Express information using their mobile phone?
I don't want to be too much controversial, let's just say it's a first move action, clients will come...