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January 26, 2004
UK: online marketing spend on the rise

An IPA Bellwether report says online marketing spend in the U.K. registered significant growth for Q4 2003. On IAB Uk web site, Danny Meadows-Klue, Chief Executive of the IAB, commented on the new figures:

"Yet again we are seeing the reality that this is where audiences have moved to and with the new range of advertising products it should come as no surprise that marketers are following"

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