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Interactive marketing and other great advertising ideas since 2003
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January 27, 2004
Virtual dressroom not so far away

BBC NEWS reports Toshiba is developing a technology that will replace dressrooms with a 3D system that will create a virtual customer. Video cameras snap the shopper, then clothes and accessories are selected and displayed immediately.

But what about the thrill (or the disappointment) of trying on real clothes? Shopping is an experience, are we sure we want to make it virtual?

Comments on this entry

While there are definately privacy concerns here, I will say this: my wife and daughter -love- to shop at because of the ability to setup a "virtual body" and clothe it. So this may be a good thing.

Posted by: jonathan at March 30, 2004 11:03 PM


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