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January 27, 2004
GSM Association awards: the nominees

The shortlist for the 2004 GSM Association Awards has been announced last week. Winners will be announced on 24 February 2004 at 3GSM World Congress. For the Best Marketing, Brand or PR Campaign the following have been shortilisted:

- Mobilkom austria AG & Co KG for the �A1 MMS Standard� campaign which delivered a photo-free newspaper with the images available for MMS download

- T-Mobile International for the rebranding of VoiceStream to T-Mobile in the US

- Virgin Mobile for the UK �The Devil Makes work for Idle Thumbs� campaign designed to increase SMS use

- Vodafone Group plc for the global �Vodafone live!� campaign to drive take-up and penetration of Vodafone live! handsets and services

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