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January 31, 2004
The Netherlands: online advertising up 20%

In the first three quarters of 2003 online advertising in The Netherlands grew by 20%, reaching a total value of 27.1 millions euros. The datas are provided by the IAB Nederland, and reported on Emerce (in Dutch), where Igor Beuker, IAB's director commented:

"A 20% growth is very good, especially if we consider that the best quarter (the fourth) hasn't been counted yet."

The Dutch online advertising expense is divided as follows: banners and skyscrapers 53 percent; contextual advertising 18 percent; pop-ups, rich-media and interstitials 14 percent; sponsoring 12 percent; search engine marketing 2 percent; e-mailmarketing 1 percent.

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