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Interactive marketing and other great advertising ideas since 2003
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February 01, 2004
Worst campaigns of all time

In a forum on Brand Republic I've found an excellent thread talking about the worst campaigns of all time. The discussion is interesting, people is quoting Ford, Hoovers and DaimlerChrysler with Celine Dion. I can think about 3: in december 2002 the launched an impressive campaign in Italy, but they didn't have any shop or retailer ready to sell their products. They were good in building curiosity, but they didn't give people the possibility to actually buy the product, so potential customers lost their interest and soon forgot about 3's offer. A true waste of money.

Comments on this entry

Da weblogz ad adverblog...ti seguo sempre!
Mi ha colpito questa tua sottolineatura sulla strategia di 3, perchè anche io me ne sono occupato.
Finalmente la mia passione ha trovato sfogo sul web! Ora ho una rubrica sul marketing e la comunicazione d'impresa su Mi farebbe piacere se leggessi il mio articolo nella sezione "com. d'impresa"...
Un bacio e continua alla grande! :)

Posted by: Giorgio at February 2, 2004 11:22 AM


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