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Interactive marketing and other great advertising ideas since 2003
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February 02, 2004
I'm ready for Opodo

Online travel reservation operator Opodo is starting today an integrated marketing campaign in Germany to increase customer perception of its brand image. The news is reported on, saying the creative will include billboards, radio spots and online advertising with the claim "Ich bin Opodo-reif" (I'm ready for Opodo). The agency which developed the campaign is Leagas Delaney, based in Hamburg.

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