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Interactive marketing and other great advertising ideas since 2003
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February 19, 2004
Tell me where you surfed and I'll show you the right ad

It's called "behavioral targeting" and it has nothing to do with magic. It's simply a new option for marketers: to serve ads based on a consumer's past surfing behavior. Several Web publishers are taking advantage of this possibility to attract advertisers. On Yahoo! News (AdWeek), you can read a little bit more about it.

Comments on this entry

Aren't there privacy issues with this kind of tracking? Would users really want Yahoo! or MSN or whoever knowing what kind of shopping they did in the past? Seems a bit big-brotherish to me.

Posted by: jonathan at March 30, 2004 10:16 PM

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