Italian automaker Fiat has presented a new graphic style for all web sites in its network. Pubblicit� Italia explains that points of strength of the new line are two Flash based presentations which welcome users on the web sites. The presentation are focused on Fiat's new cars and latest events. Fiat.it features an interesting path "Costruisci la tua Fiat" (Build up your own Fiat) that allows users to personalize their car immediately asking for an estimate and getting in touch with a car dealer to actually purchase it.

Only the .it and .com sites seem to have changed, as far as I can see...

Posted by: Henry at March 17, 2004 04:27 PM

They should update the style through the network in the next weeks/month

Posted by: Martina at March 17, 2004 10:21 PM