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April 07, 2004
Gothika disturbing ads on Hotmail

Columbia TriStar has promoted its movie Gothika with film streaming ads on MSN Hotmail. As explained in a press release on Microsoft's website, the ads have been running for two weeks targeting audience aged 15-24 in Britain.
Chris Gilbody, Account Manager at Manning Gottlieb OMD, Columbia TriStar�s Media agency, commented:

�Hotmail offers substantial reach & micro-targeting of our target market online, allowing us to deliver the movie trailer straight into the inbox of our key demographic. We then track the number of people that actually viewed the trailer till the very end, allowing us to reach a cost-per-complete-trailer-viewed metric. Using Hotmail in this way ensures the trailer is used effectively and with the greatest impact.�

The disturbing ads can be seen on Flashtalking web site.

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