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Interactive marketing and other great advertising ideas since 2003
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April 13, 2004
Reebok: ugly but it works

On iMediaConnection the campaign featured this week is Reebok: all eyes on us. The sport brand developed a micro site to engage basketball fans (and prospects) in an interactive and entertaining experience. As Tony Quin, President at IQTV said, the initiative is good but not great. They decide to take an innovative approach to navigation and content. There's a lot of esploration and discovery, probably to much for the average users. But for teenagers it might be the correct choice...

Comments on this entry

Tony Quin from IQTV should worry about his own site before he comments on ugly - no flash version detection and it launches acrobat on certain computers...

Posted by: Tony Quin at April 13, 2004 11:52 PM


Excellent Blog and Excellent Post ! Keep it Up.

Sarah William

Posted by: Sarah William at September 26, 2004 06:20 PM


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