adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 05, 2004
Less calories, more brand

AdAge reports about a successful online initiative by Snapple that used behavioural targeting to increase the awareness of its brand. According to the results provided by Dynamic Logic, the campaign was a success, delivering brand awareness of 76%; brand favorability of 36%; and purchase intent of 37%. The ads run on iVillage targeting a specific audience of "calorie-conscious" women.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog