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Interactive marketing and other great advertising ideas since 2003
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May 08, 2004
KLM: dream & win

KLM has just launched, for the umpteenth time, an online competition that allows people to win plane tickets.
I do like the use of online competitions to get people's attention, but I believe KLM is pushing too hard on this marketing solution. I'm becoming sick of getting email from KLM (twice a month, maybe more), telling me I can win and travel around the world for free.

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