Never underestimate the power of spam. Email marketing has been already weakened by unsolicited messages, wireless marketers can't suffer the same damage. We are still on time to prevent mobile spamming but we need to act fast, setting up guidelines to limit any abuse of the media. In the UK The Mobile Marketing Association has already taken a strong position to defend the industry, while in the US The Federal Communications Commission started two months ago collecting data and comments in order to issue guidelines for wireless ads. On MediaPost, Kate Kaye collected comments and numbers on the "wireless spam menace".
The message is clear: act before it's too late!