Web-based video advertising is hot, and will get hotter & hotter in 2004. Today both Adweek.com and iMediaconnection focus their attention on the new format. At Ad:Tech in San Francisco industry experts have discussed the potentials of video advertising and video content in general on the Web. The expectations are high, and several brands are already experiencing positive results.
Is video advertising an hype? Is this going to be good bargain? What's consumers opinion? Let's wait a couple of month before answering.