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Interactive marketing and other great advertising ideas since 2003
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June 02, 2004
Nike scores with Lycos Spain

Nike has been running a three months campaign on Lycos Spain to promote its 3d soccer game on www.nikefootball.com. They took advantage of a new rich media format, the "widebanner" (728x90 pixels), which is particularly effective for branding, but has proven valuable also to build traffic to the dedicated web site.
Read more on Lycos Espa´┐Ża.

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