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June 07, 2004
Telefonica is the top Spanish brand

MarketingDirecto reports the results of "Las marcas españolas: embajadoras de la imagen de España en el mundo" a study to measure the brand awareness generated by Spanish brands around the world. Telefonica resulted the most recognized brand, according to a series of interviews with people from 64 different countries. The mobile carrier is followed by airline company Iberia, fashion chain Zara and automaker Seat.

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