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Interactive marketing and other great advertising ideas since 2003
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June 10, 2004
'Bored housewives' play online

A recent research by Screen Digest, found out that "bored housewives" are fuelling the growth of other games offered on the net. BBC NEWS reports that females make up 65% of the growing market in skill-based games such as cards, solitaire and puzzles. The interesting news is that they are also willing to pay in order to play.

Further information about the research can be found in the press release presenting the results.

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